I suppose I’m in the Newbie category heading toward the Maven category. I still haven’t found my exact niche for Twitter yet, but do like following others on it.
Not too long ago a coworker pointed me toward an article I wish I could find stating that the concept of “Above the Fold” was a moot point. That since users were now familiar with a scroll bar trying to push everything above the fold doesn’t matter for web design. I hope this continues to take off.
These are great questions that every startup should be asking. To go with #2 and #3 I’d toss in “Why would someone go with somebody else?”. I think it’s good to look at who else is in the business you’re in and honestly ask yourself if you could do business with you or somebody else, what would make you pick them over you. If you’re really honest with yourself #3 would probably highlight this.